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Was this really captured by an innocent member of the audience or was it a very clever publicity stunt?

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Five top tips for YouTube hits

With total footage that would take over 100 years to watch, 2bn daily hits and availability in 22 countries achieved in only 6 years, YouTube is not only a major force to be reckoned with, but also a fantastic opportunity for organisational publicity.

However, with an ever-growing database diluting viewer attention, the ability to make a video stand out against the billions really is a challenge.

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