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PR_Week_2011_Campaigns

PR winners: from Lava to Lego, with a serving of Baby Gaga

The Royal Wedding and T-Mobile’s parody of Kate and Will’s nuptials topped the 2011 best campaigns list in last week’s PR Week but they didn’t make our top five.

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Wayne’s World, Home Alone 2, Aladdin – Welcome to the 90s

The Waterside Shopping Centre’s 20th Birthday was a key event on our calendar … and we worked hard to make sure it was a success.

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Was this really captured by an innocent member of the audience or was it a very clever publicity stunt?

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Why PR stunts work and five of the best

Becky shares her favourite PR stunts and explains why PR is not simply about issuing press releases.

With the public’s demand for new, bizarre, weird, strange and offbeat stories and the continuing need for the media to offer new content in a multitude of formats, PRs need to be thinking continually about creative and novel ways to convey clients messages – the days of a simple, written press release are long gone!

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