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PR_Week_2011_Campaigns

PR winners: from Lava to Lego, with a serving of Baby Gaga

The Royal Wedding and T-Mobile’s parody of Kate and Will’s nuptials topped the 2011 best campaigns list in last week’s PR Week but they didn’t make our top five.

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The Essential Ingredients to Social Success

 

This week witnessed the arrival of the Social Media World Forum at London’s Olympia, the annual event that gives professionals the opportunity to explore ideas and try to alleviate any concerns they may have about integrating social media into their business activities. As Lava specialises in social media, we thought it would be good to head on down to check it out.

With numerous high profile speakers, an exhibition arena, and not forgetting the complimentary massage zone, the guys managing the event certainly had the key areas covered for 2012 (the chocolate muffins may have been a little pricey though, at £2.30 a pop).

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Integrated approach to PR

Why Good Communications Must Top Any Firm’s Agenda

I read with interest the PR supplement in this week’s Marketing Week. It echoes the sentiments that Lava communicates: PR is not just a reactive press office function or a mouthpiece to issue press releases – but instead a tool to be proactive and engage creatively with audiences.

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Wayne’s World, Home Alone 2, Aladdin – Welcome to the 90s

The Waterside Shopping Centre’s 20th Birthday was a key event on our calendar … and we worked hard to make sure it was a success.

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