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Can anything good come from bad press?

Last week the news broke that journalist and author, Grace Dent had apparently become the latest victim of trolling when Mufadal Jiwaji, an employee at Hill & Knowlton (which represents Dent), posted some rather tasteless comments on Twitter regarding her appearance.

Here at Lava we were rather shocked by the tweet. It looked like Jiwaji was heading for the chop after such an audacious remark about one of his clients.

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PR winners: from Lava to Lego, with a serving of Baby Gaga

The Royal Wedding and T-Mobile’s parody of Kate and Will’s nuptials topped the 2011 best campaigns list in last week’s PR Week but they didn’t make our top five.

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Trying to get into PR: 5 tips for landing that perfect job

Lava receives lots of applications from people looking to land their first job, and many of them are good, but it takes a very special application to stand out from a pile of dozens, or even hundreds.

So what can job hunters do to stand out from the crowd? Here’s my five tips:

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