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Can anything good come from bad press?

Last week the news broke that journalist and author, Grace Dent had apparently become the latest victim of trolling when Mufadal Jiwaji, an employee at Hill & Knowlton (which represents Dent), posted some rather tasteless comments on Twitter regarding her appearance.

Here at Lava we were rather shocked by the tweet. It looked like Jiwaji was heading for the chop after such an audacious remark about one of his clients.

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PR_Week_2011_Campaigns

PR winners: from Lava to Lego, with a serving of Baby Gaga

The Royal Wedding and T-Mobile’s parody of Kate and Will’s nuptials topped the 2011 best campaigns list in last week’s PR Week but they didn’t make our top five.

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Integrated approach to PR

Why Good Communications Must Top Any Firm’s Agenda

I read with interest the PR supplement in this week’s Marketing Week. It echoes the sentiments that Lava communicates: PR is not just a reactive press office function or a mouthpiece to issue press releases – but instead a tool to be proactive and engage creatively with audiences.

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