As a PR working across consumer, trade and corporate accounts, it’s an ongoing creative challenge to find new and innovative ways to catch the attention of journalists and deliver news in a creative way. And as with everything in PR – one size does not fit all.
Inspired by this article on PR Daily about alternatives to the press release, I’ve put together some of my favourite and most effective ways to engage with journalists. When you have a list as long as your arm to finish, the best technique is to think creatively.
LavaAdam: 
LavaMatt: 
LavaComms: 
LavaSteph: 
Lava_Lisa: