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Why PR stunts work and five of the best

Becky shares her favourite PR stunts and explains why PR is not simply about issuing press releases.

With the public’s demand for new, bizarre, weird, strange and offbeat stories and the continuing need for the media to offer new content in a multitude of formats, PRs need to be thinking continually about creative and novel ways to convey clients messages – the days of a simple, written press release are long gone!

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