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PR_Week_2011_Campaigns

PR winners: from Lava to Lego, with a serving of Baby Gaga

The Royal Wedding and T-Mobile’s parody of Kate and Will’s nuptials topped the 2011 best campaigns list in last week’s PR Week but they didn’t make our top five.

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Fresh PR Awards 2012 – The Video!

Here’s the official Fresh PR Awards video from last week’s ceremony including us and Matt and Steph’s slight ‘eggs-aggerations’ - let us know if you spot them!

Why PR stunts work and five of the best

Becky shares her favourite PR stunts and explains why PR is not simply about issuing press releases.

With the public’s demand for new, bizarre, weird, strange and offbeat stories and the continuing need for the media to offer new content in a multitude of formats, PRs need to be thinking continually about creative and novel ways to convey clients messages – the days of a simple, written press release are long gone!

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