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All posts tagged campaign

Posted:
23 April, 2012
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Screen shot 2012-04-23 at 15.31.38

Can anything good come from bad press?

Last week the news broke that journalist and author, Grace Dent had apparently become the latest victim of trolling when Mufadal Jiwaji, an employee at Hill & Knowlton (which represents Dent), posted some rather tasteless comments on Twitter regarding her appearance.

Here at Lava we were rather shocked by the tweet. It looked like Jiwaji was heading for the chop after such an audacious remark about one of his clients.

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Posted:
19 September, 2011
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Five top tips for YouTube hits

With total footage that would take over 100 years to watch, 2bn daily hits and availability in 22 countries achieved in only 6 years, YouTube is not only a major force to be reckoned with, but also a fantastic opportunity for organisational publicity.

However, with an ever-growing database diluting viewer attention, the ability to make a video stand out against the billions really is a challenge.

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