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Last week the news broke that journalist and author, Grace Dent had apparently become the latest victim of trolling when Mufadal Jiwaji, an employee at Hill & Knowlton (which represents Dent), posted some rather tasteless comments on Twitter regarding her appearance.
Here at Lava we were rather shocked by the tweet. It looked like Jiwaji was heading for the chop after such an audacious remark about one of his clients.
Planning to put out a press release to publicise your organisation’s latest development, promotion or event? Hoping to stand out against the hundreds of news releases each of your target journalists receives every day?
Stop, take a deep breath and read these five steps to killing it stone dead.
LavaAdam: Little and large #egg #random #food http://t.co/hvrEZwrf
LavaMatt: @stevenfletcher1 Great game. Surely Drogba has to be given the 2yr deal he wants.
LavaComms: #Twitter not set to monitor online behaviour (unlike competitors) http://t.co/r9BD5tXP #socialmedia
LavaSteph: McDonald's trials McWaiter service across a number of British outlets to help improve customer numbers and service - http://t.co/PiDlCQmx
Lava_Lisa: @Carolellebeau the lunches at the showground are pretty good! What's your fav choc & ill go get some before you get here?