Brief: Promote The Waterside Shopping Centre and its retailers in the run up to Christmas.
How? We developed all of The Waterside’s Christmas creative. Starting with a strong central visual, we then rolled it out across posters, website graphics, print advertising, a window cling for the arrival of the Lincoln BIG advent calendar and a 20pp Christmas Gift Guide – which was written, designed, printed and delivered to the centre in just two weeks! We also supported the opening of an Apple franchise in the centre during December.
Results: Retailers said the Christmas campaign was The Waterside’s best ever Christmas campaign. Footfall during December increased year on year.
Want to know what we can do for you? Email us or call us on 01522 842800 and we’ll happily pop over for a chat.