Brief: Reinforce Stormsaver’s market leading position by raising the profile of the company directors, Lisa and Michael Farnsworth, in the national and environmental trade press.
How? We devised a strategic PR campaign to position Stormsaver’s directors as thought leaders in the rainwater harvesting industry. Through case studies, a steady news flow and by focusing on key industry concerns, trends and issues, such as the Big Society and the Green Deal, we secured widespread national and trade coverage conveying key messages.
Results: The campaign reached over four million people, via 106 articles, including a page lead in the The Daily Telegraph and comments in The Guardian plus 18 feature articles, including in Water Active, Homebuilding & Renovating, Build It and Water, Energy and Environment.
