Brief: Raise awareness and encourage visits to SO Festival 2010, a four day arts festival staged in Skegness featuring theatre, music, art and dance.
How? We devised and implemented a fully integrated marketing solution comprising:
Creation of the central SO Festival 2010 identity
Advertising creative and media buying across print and commercial radio
Design: posters, banners, online ads, 12pp festival programme and newspaper pull-out
PR activity targeting online and traditional local, regional and national media
Social media engagement via Twitter, Facebook and YouTube
Website creation and management of SOFestival.org
Lava’s team relocated to Skegness during SO Festival 2010 to run the event press office
Results:
Over 30,000 people visited Skegness during SO Festival 2010
15,500 unique visitors to SOFestival.org between April and August
340 Twitter followers
650 Facebook friends and 1,500 YouTube views
Over 200 pieces of media coverage, worth over £1,254,0003 hours of radio coverage and 3 live TV broadcasts from Skegness during the festival
Want to know what we can do for you? Email us or call us on 01522 842800 and we’ll happily pop over for a chat.