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All posts in PR

Posted:
2 May, 2012
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BBA

Do pitches need a pre-nup?

BAA recently asked PR agencies to pitch for its account. A great honour you might think. One of the world’s leading companies asking you for your thoughts on how they can best present themselves. Thankfully, Lava wasn’t invited. Why thankfully? Because BAA wanted to charge agencies for the privilege – £1000, to be exact.

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Posted:
27 April, 2012
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I had chat with Melvyn Prior, presenter of BBC Radio Lincolnshire’s Morning Show, about the future of the newspaper industry today.

Placing an emphasis on a diverse portfolio of services to distribute the news, the need for daily papers to go weekly and exploring whether the issue is a generational matter, the discussion could have gone on a lot longer.

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Posted:
23 April, 2012
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Screen shot 2012-04-23 at 15.31.38

Can anything good come from bad press?

Last week the news broke that journalist and author, Grace Dent had apparently become the latest victim of trolling when Mufadal Jiwaji, an employee at Hill & Knowlton (which represents Dent), posted some rather tasteless comments on Twitter regarding her appearance.

Here at Lava we were rather shocked by the tweet. It looked like Jiwaji was heading for the chop after such an audacious remark about one of his clients.

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